==== 2024-09-16 ====
Notes from https://www.barrons.com/amp/articles/buy-celsius-stock-price-pick-0d701863
  * Celsius Holdings (ticker: CELH)
    * based in Boca Raton, Fla
    * its major distributor is PepsiCo
  * the energy drink market in the U.S. is dominated by Monster Beverage (ticker: MNST) and privately owned Red Bull, which have a combined market share of 70%
  * sports teams
    * soccer’s Inter Miami CF
    * auto racing’s Scuderia Ferrari
  * celebrities
    * professional boxer Jake Paul
    * F1 driver Charles Leclerc
  * investment bank Maxim Group
  * a 12-pack of 12-ounce Celsius costs about $21, nearly triple the price of Coca-Cola
  * SP500 is trading at 21 times the expected earnings