Notes from https://www.barrons.com/amp/articles/buy-celsius-stock-price-pick-0d701863
Celsius Holdings (ticker: CELH)
the energy drink market in the U.S. is dominated by Monster Beverage (ticker: MNST) and privately owned Red Bull, which have a combined market share of 70%
sports teams
celebrities
investment bank Maxim Group
a 12-pack of 12-ounce Celsius costs about $21, nearly triple the price of Coca-Cola
SP500 is trading at 21 times the expected earnings