Notes from https://www.barrons.com/amp/articles/buy-celsius-stock-price-pick-0d701863

• Celsius Holdings (ticker: CELH)
  • based in Boca Raton, Fla
  • its major distributor is PepsiCo
• the energy drink market in the U.S. is dominated by Monster Beverage (ticker: MNST) and privately owned Red Bull, which have a combined market share of 70%
• sports teams
  • soccer’s Inter Miami CF
  • auto racing’s Scuderia Ferrari
• celebrities
  • professional boxer Jake Paul
  • F1 driver Charles Leclerc
• investment bank Maxim Group
• a 12-pack of 12-ounce Celsius costs about $21, nearly triple the price of Coca-Cola
• SP500 is trading at 21 times the expected earnings